McDonald’s Takes on Starbucks and Dunkin’ with New Chain, CosMc’s
McDonald’s is set to shake up the coffee industry with the opening of its new chain, CosMc’s. With a focus on coffee and other beverages, the fast-food giant intends to challenge popular coffee giants Starbucks and Dunkin’. The first CosMc’s location is slated to open in Illinois this month, with plans to expand and open additional restaurants in 2024.
The decision to launch CosMc’s stems from the increasing demand for an “afternoon beverage pick-me-up occasion,” according to McDonald’s CEO, Chris Kempczinski. Recognizing the popularity of coffee and other drinks throughout the day, McDonald’s wants to cater to the needs of consumers seeking a refreshing boost anytime.
At CosMc’s, customers can expect a wide range of customizable drinks. Standout options include the churro frappe, s’mores cold brew, and turmeric-spiced latte. For those looking for non-coffee beverages, CosMc’s will offer enticing choices such as the sour cherry energy burst, blackberry mint green tea, and popping pear slush.
In addition to its beverage selections, CosMc’s also aims to tempt customers with a variety of sweet and savory treats. The menu will feature items like the spicy queso sandwich, creamy avocado tomatillo sandwich, pretzel bites, and caramel fudge brownies.
Initially, CosMc’s locations will be concentrated in Bolingbrook, Illinois. However, the chain has plans to expand its presence in Texas in 2024. McDonald’s has ambitious goals for the future, aiming to open around 10,000 new stores worldwide by 2027. The company anticipates this to be its “fastest period of growth” yet.
The decision to accelerate restaurant openings was prompted by a significant increase in same-store sales. In the third quarter alone, McDonald’s experienced an impressive 8.1% increase in sales. This financial success has emboldened the fast-food giant to capitalize on its momentum and forge ahead with its expansion plans.
McDonald’s foray into the coffee market with CosMc’s is a strategic move that demonstrates its determination to diversify its offerings and maintain a competitive edge. As the first CosMc’s location prepares to open its doors, coffee lovers and fans of McDonald’s eagerly await the arrival of this new venture.
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