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Rockwell invests in Asia Pacific region despite downturn

  •  4 February 2009
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Industrial automation power, control and information solutions provider, Rockwell Automation, recently opened its new Asia Pacific Customer Briefing and Competency Centre in Singapore.

The new facility, which includes a Customer Briefing Centre, OEM Competency Centre, Commercial Engineering facilities and two training facilities, will provide training, competency development and proof of concept (POC) capabilities.

Keiran Coulton, President, Asia Pacific Region, attended and officiated the opening ceremony and said that despite the global economic downturn, the company continued to increase its investments in the Asia Pacific region, which he said was a testament to their strong commitment and confidence in the region.

“Our new Asia Pacific Customer Briefing and Competency Centre demonstrates this commitment, along with our dedication to customers," he said.

"The centre showcases Rockwell Automation’s advanced automation products, integrated control and information architecture and provides an exceptional educational experience for professionals at all levels.”

The facility will provide hands-on training for all Asia Pacific markets.

It will align the latest Rockwell Automation training practices and complement and supplement existing training facilities in the rest of the world.

In addition, the OEM Competence Centre will provide specific OEMs with consultancy for new or conversion applications, machine architecture and design recommendations, code architecture and POCs.

The Customer Briefing Centre includes a working model of a complete Integrated Architecture solution, integrating multiple control disciplines such as discrete, motion, process, batch, and motion control on a single platform which provides a safe and secure production environment.

It also focuses on the expanding process capabilities of Rockwell Automation including process safety, high availability and asset management. Visitors to the centre will view convergence of Information, Communication, Control and Power technologies, and learn how to gain competitive advantage from Manufacturing Convergence through solutions from Rockwell Automation.

Since opening its first Southeast Asia sales office in Singapore in 1991, Rockwell Automation has increased its presence with an Asia Pacific Business Centre (global centre for six Rockwell Automation business units consisting of selected business management, engineering and manufacturing operation ), ICS Triplex (a global leader in the supply of products, systems, and services for safety, critical control and turbo machinery application) and Customer Briefing and Competency Centre, now employing more than 550 total staff in Singapore.

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